Arriba, Maricón is a music video I directed, produced, wrote, edited and post-produced for Kika Lorace. Released in June 2016, it’s a version of J Balvin’s Ginza with new lyrics by Álex Gilabert — a song about gyms, diets, abs, and the very specific kind of pressure that comes with summer in Madrid. Sharp, funny, and wrapped in a nineties aesthetic that lands exactly right. It came out the same year Kika performed it at Barcelona Pride, which tells you everything about how quickly it took off.
CREW
Kika Lorace — Artist
Álex Gilabert — Lyrics
Fidel Lorite — Direction, Production, Script, Editing & Post-production
